There are many social media platforms, and new ones are frequently added. But it is best to concentrate the marketing efforts on the most popular platforms like the ones mentioned below:
With more than 2 billion users every month, it is one of the most significant platforms to connect with the prospective customers from all around the world.
With more than 500 million active monthly users, it boasts of one of the highest audience engagement rates in social media. Being image and video oriented and its user base normally in the category of 18- 29 years, incorporating visual media into advertising campaigns can reap rich dividends for the brand.
It has around 227 million active unique monthly users and revolves around a B2B market. Its user base normally consists of people with highest disposable income and therefore is suitable for B2B advertising.
Its ability to allow the posts to go viral is what that gives it an unmatched edge. A higher number of shares and retweets imply a higher number of followers.
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