5 Ways to Boost Your Personal Brand on LinkedIn

Aashi Bhatnagar  | 5 min

Keywords: LinkedIn, LinkedIn personal branding


LinkedIn! The rise this platform has witnessed in the professional world is quite unbelievable. Of course, the way it allows professionals all over the world to connect with each other and deliver value, the popularity is entirely justified.


As much as LinkedIn is a valuable connection platform, the importance that LinkedIn personal branding comes alongside it cannot be stressed enough.


The personal branding on LinkedIn would not only increase your visibility on this platform, but also boost the chances of your business & services being recognized and used all over the world.


But, how do you create & boost your personal brand on this amazing platform? This blog swiftly answers this question.

How do you boost your personal brand on LinkedIn?

So, how do you boost your personal brand & visibility on LinkedIn? Check out the answers below.


  1. Top-Notch Profile Optimization: An optimized profile plays a vital role in making the visitors show that you are active on LinkedIn. And people love connecting with active profiles on LinkedIn.

    Things like adding a beautiful profile picture, writing a catchy about section, and displaying your qualifications efficiently would mean a properly optimized profile.

    Also, if you are finding a job, or hiring, or just there to make some valuable connections, use relevant keywords in your profile to ensure that the visibility of your profile increases for those keywords.

    Thus, the first tip or say a reliable way to boost your personal brand on LinkedIn; optimize your profile efficiently.

  2. Make Valuable Connections: Once you are done with organizing your profile, now is the time to make some valuable connections.

    Valuable connections would ensure that your feed gets rich with the content of the highest value. Also, making valuable connections would enhance your network not only locally, but globally, which would mean commendable visibility of your profile.

    Try to make valuable connections with the people of your profession to grow in the same. Also, the option to add a personalized note on LinkedIn is a great way to make some fruitful connections on this platform.

  3. Create High-Quality Content: Check out the profile of any big name on LinkedIn, and you will find that they have been consistent with creating high-quality content on the platform.

    If you don’t post on LinkedIn, you are not using this platform at its full potential. And you can’t expect to grow on a platform that you aren’t using efficiently.

    You can post various informational posts about your services, conduct regular meaningful polls, or even post graphical content-form to boost your visibility.

    The more your visibility will be, the more your content will reach people all over the world, and the easier it will be for you to create your personal brand on LinkedIn.

  4. Engage, Engage, & Engage: The importance of engaging on LinkedIn cannot be stressed enough. Firstly, what does a good engagement mean?

    When you add some valuable comments on others’ posts, and when you reply to every comment you receive on your posts, is termed good engagement. Remember, you by no means can grow on this platform if you don’t engage with others.

    The quality of your posts subsides automatically if you don’t believe in engaging with others.

    Try to engage on the posts of influencers by adding some valuable comments on their posts. It will increase your visibility, and boost your follower count. The word valuable comments are important, as there are tones of “Agreed”, “I am interested”, or “Thank you for posting” comments on this platform that don’t add any value.

    To boost your profile quality, posting valuable comments is extremely important. Thus, the simple rule of high engagement on LinkedIn; reply to every comment you receive on your posts, and publish a valuable comment on others’ posts.

  5. Choose Skills Strategically: LinkedIn allows you to add 50 skills. Remember, it’s not mandatory to fill all these skills and show the world that you are a pro in everything.

    Ensure that you post only relevant, and the skills in which you are actually skilled. Also, the skills you choose to publish must match your profession. If they don’t, the chances of the establishment of trust factor between you and the audience visiting your profile are meagre.

    If you desire to build a personal brand on LinkedIn, being honest with your audience is a vital criterion, and the skills you post is one part of being honest on this platform.


This is all about some of the most useful ways to build your personal brand on LinkedIn. Yes, building a personal brand on LinkedIn is overloaded with numerous benefits for your business. So, if you haven’t started building it yet, don’t let the time pass away and start doing it now.


But, hey, do you require professional help to build your personal brand on this platform and boost the visibility of your business? If yes, then why not connect with Digital Abode and build your personal brand rightly? Connect with us, explain your services to us, and then notice the difference in the online visibility of your business.

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