How to Achieve Success with Twitter Marketing

Aashi Bhatnagar  | 5 min

Keywords: Twitter Marketing, Twitter Marketing Campaign, Twitter marketing strategy.


The second quarter of 2021 witnessed 206 million active Twitter users all over the world. This number is all set to increase exponentially in 2022. In this scenario, ignoring this platform to market your business might be naive.


If you are a business owner, Twitter can be your go-to tool to achieve some serious success in marketing and hence increase sales.


However, as mighty as this platform is, you must know the correct ways of using this platform to market your business.

5 Tips to Do Well with Twitter Marketing Campaign

Readout some of the best ways to do well with the Twitter marketing campaign below.


  1. Audit Your Account: The first step of winning the Twitter Marketing race is to get every insight about your own Twitter account. Things like the current engagement range, the number of followers, etc. play an important role when it comes to Twitter audit.

    Figuring out the content that’s actually working for you would help you to craft your content strategy, and hence give you a solid way to maximize your reach.

    You can do an annual analysis of your Twitter, by using Twitter Analytics. Alternatively, you can use a tool to do this job for you. Either way, doing auditing your account is a must to strengthen your Twitter marketing strategy.

  2. Figure-Out the Unique Advertising Voice for Your Brand: No matter what brand you see on Twitter, you will find that each of them has their own voice & style of advertising their products.

    Most of them try to blend some humor along with their promotion, which engages a visitor. Using humor is one of the most reliable ways to ensure engage a person.

    You have to be smarter, and sound authentic to your followers. Copying someone else, or being unauthentic would only make things difficult for you to survive on mighty Twitter.

  3. Use Hashtags Effectively: Hashtags make it easy for users to find your content on social media. Hence, the importance of being right with hashtag usage cannot be stressed enough.

    How do you use hashtags effectively? Research the hashtags with the highest usages, get ideas from your competitors, and stay updated with the latest trends. The more efficient you are with your hashtag research and usage, the better will be your chances of achieving success.

  4. Stay Right with Tweeting Time: There is a specific time of the day when the activity of the users on the platform is highest.

    You need to identify this time and stay with this timeframe to ensure that your tweets get the maximum visibility. Being right with the posting time would help you get maximum engagement, maximum likes, and a large number of retweets.

    Hence, if you think that the timeframe doesn’t really matter with Twitter, it’s time to change your thought a bit.

  5. Use Visuals Effectively: No matter what platform it is, graphics always play an important role in terms of inviting users to actually view your profile and check out your tweets.

    Ensure that you use effective images with each of your tweets. Try to blend some humor with each of the tweets and images. If you are already following some big brands, you might be noticing that they always try to add a flavor of humor in their posts, which increases the chances of achieving success for them.

Twitter can be your go-to tool for yielding the desired results for your business visibility and sales. However, using the platform effectively is a must to ensure that you win the Tweet game and that too comfortably.


Would you like to let one of the best and the efficient team market your business on Twitter? If yes, then The Digital Abode is your definite answer. Our experienced team ensures that your Twitter marketing exactly goes according to the current requirements and trends. To strengthen your business visibility of mighty Twitter, contact us now.

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